Case Study
How Remote Hero enabled Xsell to enhance digital marketing capabilities and drive growth with cost-effective, skilled talent.
Challenge
Enhancing Lead Generation Amid Rising Costs
In the fast-paced and competitive digital marketing landscape, Xsell recognized the need to enhance their digital marketing capabilities to increase lead generation and strengthen their sales pipeline. However, the primary challenge they faced was the rising costs of hiring high-quality local talent in the UK, which put pressure on their operational budget and hindered growth potential.
Solution
Leveraging Global Talent for Superior Outcomes
To address Xsell’s challenges, Remote Hero strategically identified and recruited highly skilled Filipino talent, significantly enhancing Xsell’s marketing team while keeping costs in check. The recruitment included the following key roles:
- Digital Marketing Executive (x2)
- Campaign and Data Managers (x3)
By tapping into a global talent pool, Xsell was able to secure top-tier professionals who brought specialized skills and experience to the team, ensuring high performance and seamless integration into their existing operations.
Results
The strategic hires facilitated by Remote Hero resulted in significant positive outcomes for Xsell
Cost Efficiency
The salary costs for the new hires were 73% lower compared to local equivalents, leading to substantial savings without compromising on expertise.
Enhanced Lead Generation
The new team members not only met but exceeded performance expectations, driving a notable increase in the number of qualified leads.
Revenue Growth
With an expanded and more effective inbound sales pipeline, Xsell experienced an increase in revenue, directly attributed to the enhanced digital marketing efforts.
| UK COST | Philippine Cost With RH | |
|---|---|---|
Campaign and data manager x3 | £123,000.00 | £28,000.00 |
Digital Marketing Manager x2 | £95,000.00 | £27,000.00 |
PAYE Employer NI Contribution | £23,114.00 | N/A |
Employer Pension Contribution (3%) | £6,540.00 | N/A |
Remote Hero Fees (25%) | N/A | £13,750.00 |
Total Cost | £247,654.00 | £68,750.00 |
This presented savings of over 72% which includes Remote Heroes' 25% recruitment fee. The following year Xsell will save 78% in employee costs.
